‍Privacy policy‍

Last updated on: 29.01.2024

Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.

This privacy policy (the “Privacy Policy”) provides a detailed description of policies and procedures governing the collection and processing of personal data through the following website: www.edukind.ch.

Responsible company (data controller), the entity that is responsible for operating the Websites, collecting personal data, and determining the purposes and means of the processing of personal data is SayJa GmbH, having a registered place of business at Hagenholzstrasse 81a, 8050 Zürich, Switzerland.

1. What services we use

  • Google Tag Manager
  • Pinterest Conversion Tag
  • Google Ads
  • Google Ads Conversion Tracking
  • HubSpot
  • Linkedin Ads
  • Meta Ads
  • Pinterest Ads
  • Google Fonts API
  • Google Customer Reviews
  • Google My Business
  • Webflow
  • Google Maps

2. Contact Information

If you have any questions or concerns about our protection of your data, you can always reach us by email at hello@sayja.ch. Responsible for data processing done through this website is:

SayJa Gmbh
Hagenholzstrasse 81a
8050 Zurich
Schweiz

Data protection officer:
Dr. Katja Raithel
hello@sayja.ch

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact information (cell phone number, email address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
  • Location and traffic data;
  • Sound and image recording;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:

  • Your consent;
  • the execution of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests are overridden.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

3.4 In which cases can we share your data with third parties?

a. Principle

We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:

  • Accounting, fiduciary and auditing firm;
  • Consulting firms (legal, tax, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal information to government authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to hello@sayja.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

  • you have given your consent for the processing of this data; or
  • you have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Deletion and correction

You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to retain it unchanged or if your request conflicts with a legal requirement.

Please note that exercising your rights may be in conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal process

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting , certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:

  • the name of your Internet service provider;
  • Your IP address (in some circumstances);
  • the version of your browser software;
  • the operating system of the computer with which the URL is accessed;
  • the date and time of access;
  • the web page from which you are visiting URL;
  • the search words you used to find the URL.

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.

4.2 Google Tag Manager

For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.

4.3 Pinterest Conversion Tag

We use the "Pinterest Conversion Tag" on our website, an analysis tool from Pinterest Inc, 505 Brannan St, San Francisco, CA 94107, USA. This tool allows us to measure the effectiveness of our Pinterest ads and optimize our marketing strategies accordingly.

The Pinterest conversion tag allows us to track what actions users take on our website after clicking on one of our Pinterest ads. For example, we can see whether users buy products, sign up for our newsletter or perform other conversion-relevant actions after clicking on an ad.

The Pinterest Conversion Tag works by setting cookies and similar technologies on users' devices. These technologies collect information about users' browsing behavior and interactions with our ads and website. This includes data such as pages visited, time spent on the website and actions performed.

If you do not want Pinterest to collect and analyze your behavior on our website, you can adjust this in the settings of your Pinterest account or restrict the use of cookies in your browser.

4.4 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place advertisements in the Google search results as well as in the Google advertising network.

4.5 Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and in this context the conversion tracking. Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.6 HubSpot

Our website uses HubSpot, a service of HubSpot Inc. for various marketing and sales activities. HubSpot is an integrated software solution that we use for our inbound marketing activities, lead generation, email marketing, CRM (customer relationship management), and contact form management.

When you visit our website or interact with us through the forms provided on our website, certain information about your visit is collected and stored. This includes your IP address, the date and duration of your visit, the pages you visit, and information about the browser and operating system you use. In addition, if you contact us via a form, the data you provide (e.g. name, e-mail address) will be stored.

HubSpot uses cookies to analyze the behavior of visitors to our website. This helps us improve the user experience on our website and make our marketing activities more effective.

The information HubSpot collects helps us better tailor our marketing and sales activities to the needs of our visitors and customers, maintain and optimize our customer relationships, and measure the effectiveness of our marketing campaigns.

Data processing is secure and in compliance with applicable data protection regulations. HubSpot is certified under the EU-US Data Protection Regulations and is committed to complying with all data protection requirements applicable by the European Union (EU).

4.7 Linkedin Ads

We use advertising services on our website provided by LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

LinkedIn Ads allow us to serve targeted ads based on users' interests and behavior. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This allows us to measure and optimize the effectiveness of our advertising efforts.

The information collected by LinkedIn Ads is anonymous for us, which means that we do not receive any personal data of individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy.

If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.

4.8 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows us to serve targeted advertisements to make users aware of our products or services.

When you visit our website, Meta Ads may set a cookie on your terminal device that enables an analysis of your use of the website. In addition, Meta can use this cookie to track your usage behavior across different websites and end devices and serve personalized advertisements on this basis.

The data collected by the cookie is transmitted to Meta and stored there. This data can be linked by Meta to your Meta account (formerly Facebook account) and used for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off cookies may mean that some functions of our website no longer function without errors.

For more information on how Meta Ads handles user data, please see Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the corresponding settings in your Meta account.

4.9 Pinterest Ads

Our website uses "Pinterest Ads", an advertising service provided by Pinterest Inc, 505 Brannan St, San Francisco, CA 94107, USA. This service allows us to specifically advertise our products and services on the Pinterest platform and thus achieve a greater reach.

When you use Pinterest and click on one of our ads, you will be redirected to the corresponding page on our website. Pinterest Ads allows us to measure the effectiveness of our advertising campaigns by providing information about how many users have taken a specific action on our website after clicking on an ad, such as making a purchase or signing up for our newsletter.

To measure the effectiveness of our ads, Pinterest uses cookies and similar technologies. These collect information about your browsing behavior and your interactions with our ads. This may include which website you came from, how long you stay on our website, what products you view, and what actions you take.

If you do not want Pinterest to collect your browsing behavior for advertising purposes, you can change this in the settings of your Pinterest account or restrict the use of cookies in your browser.

4.10 Google Fonts API

On our website, we use the Google Fonts API, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), to embed fonts. By integrating these fonts, your browser will establish a connection to Google's servers when you visit our website in order to download the fonts and display them correctly.

Through this connection, data, in particular your IP address and information about the browser you are using, may be transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you want to prevent the transfer of data within the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that in this case our website may not be displayed correctly.

4.11 Google Customer Reviews

We use the Google Customer Reviews service on our website, offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Customer Reviews allows our customers to provide feedback on their buying experience with us and helps us to improve our service quality and customer experience.

After making a purchase on our website, you may be invited to participate in a Google Customer Reviews survey. If you choose to participate, Google will provide you with a survey in which you can rate your experience with us. The information you provide will be processed and aggregated by Google to give us an overall picture of customer satisfaction.

When you use Google Customer Reviews, data, including your IP address, the date and time of the survey and your ratings, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you don't want to participate in Google Customer Reviews, you can simply ignore or decline the survey invitation.

For more information about Google's data collection and privacy practices with respect to Google Customer Reviews, please see Google's privacy policy at https://www.google.de/intl/de/policies/privacy/ and the information specific to Google Customer Reviews.

4.12 Google My Business

On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide Google My Business services, to facilitate user interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.

4.13 Webflow

We use services on our website from Webflow, a web design tool and hosting service provided by Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Webflow allows us to create and host a responsive and user-friendly design for our website.

By visiting our website hosted via Webflow, various data may be collected, including your IP address, date and time of access, browser type, operating system, as well as information about the pages and content you have accessed. This data is mainly used for statistical purposes and to optimize the user experience.

Webflow may set cookies on your device to store your preferences and interactions with our website. This is to facilitate navigation and ensure a consistent user experience.

The main purpose of data processing by Webflow is to provide and optimize our website in order to present you with relevant content in an appealing design.

4.14 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example, to search for a location or to plan your journey.

By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, and to exercise this you must contact Google.

Source: BrainBox Generators

BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.